Why This Happens
Amazon monitors seller shipping performance through metrics including Late Shipment Rate (LSR), Valid Tracking Rate (VTR), and on-time delivery percentage. Consistently missing targets triggers performance notifications and can lead to shipping privilege restrictions or account deactivation. FBA sellers may face issues with inventory stranding, removal orders, or reimbursement disputes.
Example Notification
"Your Amazon Seller account has been restricted due to shipping & fulfillment performance concerns."
Compliance Steps
Audit your shipping performance metrics
Implement immediate shipping improvements
Build a sustainable fulfillment system
Submit your Plan of Action
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