Why This Happens
Meta strictly prohibits ads with before-and-after imagery, exaggerated health claims, guaranteed results, or language that implies personal health attributes. This is the most common violation for health, fitness, wellness, and supplement advertisers. In 2026, Meta expanded enforcement to flag implied claims and second-person language like 'struggling with anxiety?' or 'can't lose weight?'. Ads for supplements, weight loss, skincare, mental health, and medical products face the strictest scrutiny.
Example Notification
"Your Meta Ads account has been restricted due to health claims / before-and-after violation concerns."
Compliance Steps
Review the Health Claims rejection in detail
Rewrite the ad using general, evidence-backed claims
Peer-review the ad before submitting
Submit the appeal with a short remediation note
Build an internal health-content policy to prevent recurrence
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