Why This Happens
TikTok's ad review team found that your landing page doesn't meet their advertising policies. Common issues include slow loading pages, pop-ups or auto-downloads, missing privacy policies, misleading claims that don't match the ad creative, broken functionality on mobile, or content that violates TikTok's advertising standards.
Example Notification
"Your ads have been rejected because the landing page does not comply with our advertising policies."
Compliance Steps
Test your landing page on mobile — TikTok's audience is mobile-first
Remove all pop-ups, auto-downloads, and intrusive elements
Add privacy policy, terms of service, and business contact information
Ensure landing page content matches your ad creative claims
Optimize page load speed to under 3 seconds on mobile
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