Why This Happens
Lazada's penalty point system has assessed quality deductions against your account based on product quality complaints, returns for defective items, and negative buyer reviews about product quality. Points accumulate and trigger progressive restrictions as thresholds are reached.
Example Notification
"Your account has received quality penalty points due to product quality complaints. Improve product quality to avoid further penalties."
Compliance Steps
Analyze complaints by product and category to find patterns
Remove or improve products with the highest complaint rates
Implement incoming quality inspection for supplier shipments
Add pre-shipment checks to your fulfillment process
Update product descriptions to accurately reflect actual quality
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